Case study - Jamie Thraves

Jamie Thraves is a famous music video director, he has worked with many artists to make them successful music videos. At the start of this career, Thraves was in university where he many a few short films to boost his directing and knowledge. His most successful short film as "Calling cards" and this caught the attention of a production company - "Factory Films". They gave Thraves £15 000 to make three music videos (£5000 each). These music videos helped to get him noticed internationally; he was scouted by Japanese pop groups to make their videos, the budget for these were £20 000. After doing some videos around the world on small budgets, Thraves then worked with his first big group where we had a £100 000 budget to work with. This group was "Radiohead". He has since earned a reputation for taking only 2/3 days to finish a music video as for both the Japanese group and Radiohead were completed in this time frame. Here is the video he directed for Radiohead

Radiohead - Just

After this huge success with Radiohead, Thraves went on to work with many other big artists which has helped him achieve the success he has today. Here is one example

Sam Smith - Money on my mind

Sam Smith - Stay with me

Thraves moved on from music videos and now directs feature films. He said advice for making a good music video is taking the lyrics and building the conventions around them, but not in a literal way but using the emotion and subtext meaning.