Wednesday 19 October 2016

Case Study - Alex Southam


Alex Southam is currently a music video producer and is considered one of the biggest currently. However Southam wasn't originally interested in this area of the media as he wanted to be a lawyer. Once he was set on his path in the music video industry, he taught himself all the camera, lighting and editing techniques that he would need to know. Southam had the opportunity to work with Agile films. Since improving his skills and making some low budget music videos, he now does freelance work for OB management.

Southam's first big hit video was "Alt J - Tesselate". The music video was filmed in a 1 day and the next few days were spent on editing to add some effects on premiere pro. The budget for this film was £10 000 which is relatively small. Due to the success of the video Southam went on to work with other people and make more successful video; one of which is "Cruel - Snakeships FT Zayn Malik". The video and song was extremely popular and is for sure Southam's biggest hit. Here are both of the videos:

Alt J - Tesselate


Snakeships Ft Zayn Malik- Cruel

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