Case Study - Emil Nava

Emil Nave is a music video director that has created some successful videos for big artists. Currently he freelances for OB Management which is a music video agency that aims to:

Emil Nava

• Nurture talent
• Work with production companies
• Work with record labels
• Match the right director to the right artist

Emil Nava with Ed Sheeran

Before freelance work, Nave was a runner for a film production company. A runner is someone who does the low down jobs like getting coffee and running things around the set. Afterwards we worked at blink productions where he became an assistant director and was recognised so was signed at Academy - they are one of the biggest music video production companies. 

At his busiest, Nava made 24 music videos within one year; these included some big artists like Ed Sheeran, Jessie J, Paloma Faith and Rita Ora

Nava's first hit video was for a band "Kid British" with the song "Our House". The budget for this video was £20 000. His current hits have much bigger budgets; one for Jessie J being £160 000

Here are some videos that Emil has directed:

The music video for Rita Ora - RIP is very successful as Nava uses his own tip of using close ups and extreme close ups of faces. We see Rita's face a lot in this standard and general pop video. The mise-en-scene and editing really makes this look and feel like a high production and stereotypical pop video which is why this video was successful. As this video is just Rita walking and performing this video just illustrates the lyrics.

"Rita Ora - RIP"

Lego House by Ed Sheeran contradicts the meaning of the lyrics as in the video we see an obsessive stalker with is obsessed with Ed. This does not match the lyrics of the song as its a love song. On the other hand as its a long song then this could amplify the meaning further as the stalker could be seen as a crazed fan who loves Ed like his other millions of fans.

With the medium/low budget that Nava had on this video, I feel like its very successful as a range of shot types, editing and mise-n-scene is used making the video still look professional and high production.

"Ed Sheeran - Lego House"

Jessie J - Price Tag is Nava's most successful music video as not only was it very popular and was a hit but it also helped make Jessie J much more famous and this is considered the point where her career exploded. Due to Nava's camera work, editing and mise-en-scene, this video looks high production and had all the conventions of a pop video. The video amplifies the meaning of the lyrics as the video shows that Jessie didn't worr about money as a kid unlike todays generation. This amplifies the lyrics as the lyrics are about not worrying about money in general and just being happy.

"Jessie J - Price Tag"