Model of the media

The model of the media is a flow chart that analyses how media institutions produce their media products, then how these products reach the customers then lastly the customers paying for these products to the institution. This creates a cycle so it is essentially infinite.

This model would be used by institutions to work out different strategies that they can undertake.

Here is the model that i drew:

So firstly, the institution needs to produce and distribute their product. Institutions are the companies that are within the media so this can be BBC, Netflix and news companies. This can be any company that reaches out the the public using media text.

So media text is the product made, this can be on TV, film or a video game. These texts can portray different messages to the audience.

The audience is the people who buy/ use these media text. They may use it for entertainment and can use different resources to access them like a games console or Netflix for movies etc. The audience pay for this product and service which is the financial transaction; the institution gets money so they can make more media text.