Michael Jackson was one of the first people to make music videos a priority and to make them more of an art form. I'm going to analyse some of his videos to show what they represent and how popular he was.
Thriller
This music video is what really made Michael Jackson popular as it boosted his career due to the artistic music video. It was considered a short film and was shown in cinema and on CD's which included the making of the music video. Every teen then became fans of Michael and he earned millions. Furthermore this was when Michael was his most popular as he had no surgery and people saw his as "Normal"; there were also no rumours circulating about him so therefore he was very likable by millions of people.
In the video we see all of Goodwin's conventions that a video should have which is what made it successful. The variety of shots and mise-en-scene really made this video artistic. I feel that the music video illustrates the lyrics as its not making a further meaning and is not contradicting. The music video seems to follow the conventions of the lyrics as we see all the beast and ghouls and its at midnight.
Black or white
Around the time the "Black or White" music video was released, this was just after Michael had surgery that really change his appearance drastically. However this song was released just before rumours of child molestation circulated. This means that his fans were seeing Michael in a new way due to his appearance and the hate he got from doing these procedures.
Michael released the album "Dangerous" that had a few songs to give messages to the world about anti-hate and to love everyone and yourself. His motive was because he received hate about his surgery and the most common thing said was that he was abandoning his black roots which he should of embraced etc.
In the music video for Black or White, it has all of Goodwin's conventions which therefore makes this video successful. I feel like this video amplifies the meaning of the lyrics as we see many different ethnicities and nationalities; this means that Michael is amplifying the meaning to world peace and that we are all the same but so unique.
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